Four steps to go live
We do the setup. All you need is your sitemap address and one approval.
Sitemap import
You give us your sitemap URL, and we pick in a tree view which pages go into the knowledge base.
Learning
The system extracts the body text, splits it at sentence boundaries and indexes it as vectors. PDF, DOCX, TXT and Markdown can be uploaded too.
Tuning
Template, tone, brand colour, logo, welcome message, custom instructions. Every chatbot has its own settings.
Embedding
A single script line in the footer — Shopify, WordPress, GTM or any site. The widget only appears on the allowed domain.
<script async
src="https://cdn.askbruxy.com/widget.js">
</script>The widget mounts into a Shadow DOM, so your site's CSS can't break it — and vice versa. No build step, no external dependencies, and the script loads asynchronously.
What the widget does
Everything listed here works today in production code.
Streamed answers
Text appears word by word instead of popping in at the end. Typing and searching indicators show that the bot is working.
Source citations
Every answer lists the titles and links of the pages it used. Visitors can check them with one click.
Your own branding
A full colour palette derived from one brand colour, your own logo, a custom header title, bottom-right or bottom-left position.
Light, dark, auto
Auto mode follows the operating system setting and switches live. You can also toggle between a small and a large panel.
Designed for mobile
Below 600 pixels it becomes a full-screen panel that respects the notch and the home indicator, with background scroll lock.
Conversation resume
A returning visitor picks up where they left off within 24 hours — the last fifty messages are restored.
Proactive bubble
The panel opens by itself on a timer or on exit intent. Once per visitor, then it doesn't repeat for weeks.
Markdown in answers
Bold, italic, lists, tables, code blocks, safe links and images. Escape-first rendering, no XSS path.
Multiple chatbots
Several chatbots in one account, each with its own template, instructions, domain and even a fully separate knowledge base.
Recommends from your real catalogue, not from the model's imagination
Your product feed — Google Merchant RSS/XML, CSV, TSV — is loaded into a relational table. When a visitor asks to "show in-stock items between 20 and 40 thousand forints", the bot runs an exact filter: by price, brand, category, stock and custom attributes, with sorting and aggregation.
The price, image and link on the card always come from a database row. The model cannot generate a price or a URL — the server validates it.

It shows you what it couldn't answer
Every answer collects cheap signals: a weak match, an empty product search, a human handover, an "I have no information about this" type of reply. Overnight these are grouped into topics, with a label, a summary and a suggested answer.
You can close the loop: answer a topic with one click, the answer goes straight into the knowledge base and the topic is marked resolved. If the question comes up again, the topic reopens.
Raw questions are deleted together with the conversation retention period. So are topics that consist of a single, re-identifiable question.

When it gets stuck, it calls a human — prepared
Before handing over, the bot asks one or two focused questions to understand the need. Then the visitor writes an email or asks for a callback, and you receive a summary of the conversation at the address you set — in four to six sentences, together with the contact details.
- 01
The visitor asks
The bot answers from the knowledge base as long as it has coverage.
- 02
It recognises the intent
In reactive mode it steps in when there is no answer or a human is requested; in proactive mode at the end of the conversation.
- 03
It qualifies the need
One or two focused questions about what the solution is needed for and by when.
- 04
It asks for details
Name and email address, or a phone number for a callback — depending on the settings.
- 05
A notification goes out
A four-to-six sentence summary to the address you set, and a flag on the conversation.
Four templates, one foundation
The template sets the bot's goal, its product emphasis and its handover style. Your own instructions go on top.
General customer service
Neutral tone, informational focus. Good when the goal is to answer questions quickly.
Support
Knowledge-base-driven problem solving in steps, with human handover only when justified.
Webshop
Product presentation and purchase support, with active recommendations but no pressure.
Lead qualification
At the end of the conversation it tactfully but proactively collects contact details.

What we don't store doesn't need protecting
We don't store the visitor's IP address, user agent, cookies or fingerprint. The identifier is a signed session token that expires after thirty minutes.

Signed session token
Stateless HMAC token, 30-minute lifetime, server-generated identifier. The client cannot forge a session.
Allowed domains only
Exact match, no wildcards. On an unknown domain the widget silently doesn't appear at all.
Isolated storage
A separate vector collection per customer; product search is also filtered by account and chatbot.
Clean server logs
Logs deliberately contain no question or answer text, only technical identifiers.
Real deletion
When the retention period expires, a nightly job actually deletes the conversations instead of just hiding them.
Rate limiting
Twenty chat requests and five handover submissions per minute — against abuse and runaway costs.
Plans and fees
Monthly subscription with no lock-in, or annual subscription at 20% off. Prices are net; the gross amount (including 27% VAT) is shown as well. No additional costs.
Start
19 900 Ft+ VAT / month
gross 25 273 Ft / month
Billed annually: 15 920 Ft + VAT / month (191 040 Ft + VAT / year)
- 1 chatbot, 1 domain
- 100 pages in the knowledge base
- 500 conversations / month
- 30-day conversation retention
- Human handover by email
- Manual re-sync
Pro
Most popular49 900 Ft+ VAT / month
gross 63 373 Ft / month
Billed annually: 39 920 Ft + VAT / month (479 040 Ft + VAT / year)
- 2 chatbots, 2 domains
- 1,000 pages in the knowledge base
- 3,000 conversations / month
- 90-day conversation retention
- Knowledge gap report
- Proactive bubble
- Weekly automatic re-sync
Business
79 900 Ft+ VAT / month
gross 101 473 Ft / month
Billed annually: 63 920 Ft + VAT / month (767 040 Ft + VAT / year)
- 3 chatbots, 3 domains
- 5,000 pages in the knowledge base
- 15,000 conversations / month
- 180-day conversation retention
- Knowledge gap report, proactive bubble
- Weekly automatic re-sync
- Hide the "Powered by" label
Monthly add-ons
With an annual subscription, monthly add-ons are also 20% off, included in the annual fee.
One-time services
Frequently asked questions

Let's try it on your site
AskBruxy is currently available to a limited group, and we handle the setup and go-live. Send us an email with your website address and we'll see what it can learn.
hello@askbruxy.com


